Excellent article by David Snyder on Search Engine Journal about link building evaluation.

“Link building is by far one of the most important and often misunderstood elements of optimizing a site for search. Search & Social deals with clients on a daily basis who understand the need for links in general, but do not understand why they are needed, and definitely not how to evaluate their value or obtain them…”

Agreed

Read the rest of the article on the link above or follow Search Engine Journal’s feed below.