How do you use keywords? Do you use as many as you can and repeat them over and over in every single piece of content? If you do these things then it could be why your site and your business are not doing as well as they could be.All too often on the freelancing boards you see requests for ‘keyword rich’ content. Keywords are a critical aspect of any website.

If you want to get found by the search engines and start ranking with Google, then you need the right keywords. It is unfortunate that so many people think that the more keywords they have in a document the better it is for the search engines, never mind the quality! Using keywords properly is a skill that takes time and effort to learn. You need the right
keywords, which are not necessarily the most obvious ones. If you want your business to do well, and you want to find the right keywords, then you need some understanding of the people that you are selling to.

Using too many keywords in your site metadata is not a good idea and using keywords and keyword phrases so many times in a document that it is virtually unreadable, is worse than a bad idea, you could upset Google. Then where would your rankings be?

If you write for a variety of blogs can you do each of them justice; or does the fact that you are addressing different audiences mar your focus and inhibit your seo? When you write for a number of blogs, I would say that you have to be extra focussed in order to do each of them justice. It is certainly possible to manage search engine optimisations techniques for a number of blogs. Time consuming maybe, impossible, I don’t think so.

When you address different audiences you have to have something unique to say to each one; something that makes use of your keywords, yet keeps your audience interested. You don’t want your keyword placement to be awkward and obvious on any blog, and when you address different audiences you have to keep this in mind. Don’t ever sacrifice the sense of your blog or article for the sake of keywords. If you are careful in your writing you will know where the keywords fit in naturally and when they should be left out.

Yahoo has recently submitted a patent that contains a method for automating seo. While Yahoo’s patent does detail some of the basics for optimising a page, many of the things that are involved in make websites and web pages search engine friendly are not addressed. One of the main reasons behind seo has nothing to do with page rank and using the most popular keywords to attract traffic.

Good seo involves a knowledge of how the search engines work to make indexing a site quicker and easier and to understand the pages that are being indexed. Seo also involves a knowledge of your audience to know what sort of people are interested in what a site offers, and how they might find that site more easily. When you engage in seo in this way then the words on your web page may not be the most popular or regularly searched words, but they should be the right words for attracting the type of audience that you want

Some people may applaud what Yahoo intends to do, but for others a patent proposing search engines should be involved in seo, might be regarded as creating a conflict of interests that raises ethical questions.