A third of all internet users, according to some experts, are online surfing, while the rest are just researching. If you want to attract internet users and keep them on your site, then your optimisation should be done with them in mind. You need to research your market carefully and then bring your content in line with what people are looking for. What this means is that you should provide information and content to hold the attention of the reader, without necessarily changing the focus of your site.

Search engine optimisation uses the left brain but giving your SEO usability is a right brain task. You need to decide what it is about your content that draws the eye to the page and ask yourself where is it going. You need to be able to assess what questions the reader might have and then provide the answer. Your keyword research is important here because that is what brings the user to your landing page.

Just a few of the benefits of using seo to make your site more user friendly and easy to find are, higher ranking, positive user experience and less bounces. Next time you update your site, do so with usability in mind.